The Endpiece, End link, Bracelet end, Bracelet tip, Bracelet terminal, Bracelet connector, Strap end, Bracelet attachment, Bracelet terminal piece or Bracelet fastener of a steel-linked watch bracelet is the component that attaches the bracelet to the watch case. It serves both a functional and aesthetic purpose, providing a secure connection while also contributing to the overall design and style of the watch. Endpieces can vary in design depending on the specific watch model and bracelet type, but their primary function is to ensure that the bracelet is securely fastened to the watch case. They are often crafted with precision to seamlessly integrate with the overall look of the timepiece.

The most important aspect of an endpiece on a steel-linked watch bracelet is its functionality in securely attaching the bracelet to the watch case. This ensures that the watch remains safely on the wearer's wrist and prevents it from accidentally falling off or becoming loose during wear. A well-designed endpiece should provide a snug and reliable connection between the bracelet and the watch case, offering peace of mind to the wearer.